Ga-Ga over 100 Crores Movie Club

Talking about being a movie buff, there are communities on Facebook that keep me updated about films crossing the 100 crore mark. Last year the industry went a step further and dedicated an award to producers achieving this feat.

I am not excellent at tracking numbers so I don’t know how many movies achieved the 100 crore mark year on year but audience have now started to define a HIT by sheer number it achieves irrespective of presence or absence of vital ingredients such as story, plot, and sensibility in the name of entertainment.

I mean look back at the kind of movies that have crossed the 100 crore mark; don’t you feel sorry for yourself for being a contributor to their success-

• Bodyguard
• Housefull 2
• Bol Bachchan
• Ek Tha Tiger
• Son of Sardar
•  Aashiqui 2

(Not including the complete list as this might bring depression in some of us) 

Being one of the worst students in Math, I could only come up this simple formula:

Megastar + Crap + More Crap + Cars flying + Bikes becoming boat + Good looking trailers = 100 crores

I believe 100 crore is not a very good benchmark to look forward to for several reasons. Firstly cos it is a trap to lure passive watchers into believing that the movie would be good cos others have watched it before them and have liked it.

Look at it from a practical conversation viewpoint:

Friend 1- Hey, did you watch Dhoom 3?

Friend 2- Not yet. How is it?

Friend 1- Not as good as the previous 2 Dhoom installments, one time watch.

‘One time watch’ is the stress word here. Such encouragement contributes to this 100 crore business. Like they say word-of-mouth works amazingly well for movies; this phrase ‘one time watch’ spoils the evenings and nights of millions every week.

Are we so star-struck that we are sometimes scared to admit about a particular movie being absolutely horrible? You don’t answer a rhetorical question.

I was one of the unfortunate ones to catch Dhoom 3 on day 1. Not a single scene in the entire ‘3 hours dragged for no reason’ movie gave me that Dhoom (adrenaline) rush. Instead, it boiled my blood to think what was in the minds of YRF and the director while they were making this movie; surely they would have worked on a similar equation explained above. Aamir didn’t fail to leave the perfectionist image. His role and scenes were perfect nonsense throughout.

Industry trend has clearly been to produce movies that can serve the two-fold objectives over the first week of release-

• Achieve 100 crores or more
• Spoil the weekend for audiences

While we keep earning the same kind of money year on year, these production houses and directors come up with such crap and earn in billions. Time to change profession or stop watching such movies?